The Association of Learned and Professional Society Publishers (ALPSP) will conduct a course on November 8, 2005 in London on the latest trends in the journals market and the means to adopt marketing theories. It will discuss the interactions in the dynamic market between players including academics, publishers, subscription agents and libraries; the processes in evolving marketing plans; and the use and availability of marketing kits. Marketing professionals, both freshers and experienced, can attend the course.
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