The Association of Learned and Professional Society Publishers (ALPSP) will hold a residential workshop on December 7-8, 2005 in London to teach publishing professionals the basics of developing effective marketing techniques. The focus of the workshop is on building a strategic framework for effective market research, the comparative pros and cons of qualitative and quantitative research, the various techniques of conducting such research, the available research channels and methods to evaluate the results. The workshop principally targets professionals in the scholarly books and journals publishing industry. Editorial and marketing staff, who are involved in formulating pricing and product proposals based on market research, may also participate.
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