The world of audiobooks, podcasts and smart speakers will be represented at this year’s Frankfurter Buchmesse (October 16-20, 2019) with its own, newly created thematic area and programme: Frankfurt Audio. Frankfurt Audio comprises a new exhibition space located in Hall 3.1, which will include a new stage dedicated to audio-related topics – the Frankfurt Audio Stage. The Frankfurt Audio Summit, a half-day conference on October 17, rounds off the fair’s professionals programme focussed on audio-related topics.
Located in Hall 3.1, the Frankfurt Audio area will extend over more than 600sqm, hosting German-language and international exhibitors who will present their products and the latest trends from the world of audio. The new venue will feature a collective stand by German-language audiobook publishers as well as international players, such as Beat Technology (Norway), Penguin Random House Audio (USA), Swann Studio (Denmark) and AkooBooks Audio (Ghana), and service providers. As partners of Frankfurt Audio Zebralution, Storytel, Bookwire and the podcast network Auf die Ohren will enrich the new area not only as exhibitors, but also with a mobile podcast studio and by contributing to the Frankfurt Audio programme. The area’s Business Lounge can be used to meet with contacts in a quieter atmosphere.
The new Frankfurt Audio Stage in Hall 3.1 will offer all Frankfurter Buchmesse exhibitors the opportunity to present their products and services. On the fair’s trade visitor days (October 16-18, 2019), the programme will be complemented by curated events and discussions with industry specialists. At the book fair weekend (October 19-20, 2019), the stage will host crowd-pullers from the world of audio, as well-known audiobook narrators and podcasters meet with their fans.
Who listens to what? How are new technologies driving the consumption of audio content? How can audio content be monetised through streaming and how can real-time data be used to support content and marketing strategies? At the Frankfurt Audio Summit, a half-day conference on October 17, 2019 (2-5 pm), high-profile speakers will share their expertise.
Michael Krause, Managing Director Central Europe at Spotify, will open the programme as keynote speaker. Since October 2017, Krause has been responsible for the firm’s Central European markets and for its business in the German-speaking world, where he focuses on the areas of content and local partnerships.
How can audiobook publishers use big data to adjust their marketing, content and sales strategies? Answers to that question will be presented at the Frankfurt Audio Summit by Kurt Thielen, CEO of Zebralution. What does the exponential growth of voice assistants and smart speakers mean for the future of storytelling? Bradley Metrock, CEO Score Publishing, will look at voice opportunities for audiobook publishers and how to put audio at the centre of new products and new business models. In addition, participants will gain insight into select markets, such as Africa’s audiobook market, as discussed by Ama Dadson, CEO of AkooBooks. Statistics from the US audiobook market, presented by Michele Cobb, Executive Director of the Audio Publishers Association (APA), lead off as a lively discussion about global developments in the audio sector. A roundtable discussion with international players will complete the programme.
Tickets to the conference are now available and can be purchased at an early-bird discount of 30% until September 2, 2019.
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