BioOne has announced that Christine Orr will join the BioOne team as Director of Sales and Marketing, effective August 5. Christine will develop and implement the sales and marketing strategy for BioOne Complete, collaborating with BioOne’s sales partners, librarians, and publishers to help steer the organisation strategically forward.
Christine has been a part of the scholarly publishing community for more than 20 years. In her most recent role at Ringgold, she expanded the client roster via a consultative sales approach, and developed a deep understanding of data infrastructure and persistent identifiers, which support our evolving field.
Christine has also held institutional sales and marketing positions at the American Institute of Physics (AIP) and The Optical Society (OSA). Armed with a Masters in Library and Information Science, Christine has an appreciation of global library acquisitions, licensing, and the broader scholarly communications field that will prove valuable assets to BioOne.
Christine remains active in the publishing community via her participation in the Society for Scholarly Publishing’s Career Development Committee and its Washington D.C. Organizing Committee. She has also presented at SSP, the Charleston Conference, and the Frankfurt Book Fair on such topics as the importance of data quality for publishers and the role of metadata and persistent identifiers throughout the scholarly communications workflow.
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