Choice, a publishing unit of the Association of College & Research Libraries (ACRL), has announced the publication of the fourth in a series of white papers designed to provide actionable intelligence around topics of importance to the academic library community. This paper, their second marketing-focused publication ‘Implementing Marketing Plans in the Academic Library: Rules, Roles & Definition,’ offers a practical definition of library marketing and examines why it is integral to successful operations and strong fiscal support.
Researched and produced by Choice, written by Emily L. Hauser, a freelance writer and public librarian, the white paper provides an outline of library marketing strategies and identifies proven follow-through tactics. The work describes specific, actionable steps different types of libraries can take to build effective, sustainable marketing programs that will promote a library’s services, resources, and instruction over the long term.
‘Implementing Marketing Plans in the Academic Library: Rules, Roles & Definition’ has been published under a CC BY-NC 4.0 license and is available on the Choice 360 website. Funding for this research was provided by a generous contribution from the Taylor & Francis Group.
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