The Real World: Real Strategies for Keeping Members, Subscribers, and Searchers from Clicking Away Publishers continually face new and changing realities as the digital world dramatically influences user expectations. Search engines continue to be an impetus for Article, rather than Issue, discovery. Measuring user behavior past the first article viewed is critical. Join us for this one-day event as we discuss selling content at the article level, measuring the true impact and use of your offerings, protecting the integrity of your content, and the effects of the digital age on society membership.
Event Location: National Press Club, Washington,DC
Event Website: http://seminar.allenpress.com
