The next step would be to identify the folder hierarchy and the items that will make more sense for a taxonomy. The folder hierarchy can be organized into types of assets, departments, campaigns, or a combination of these to give people who browse a DAM a sense of place and order.
Enterprises employ a Digital Asset Management (DAM) system and build processes around it to achieve business goals quickly. It is expected that if enterprises develop an Information Architecture (IA) strategy for DAM, it will act as a turbo boost for business goals.
IA is about ensuring that digital places and spaces make sense to everyone even though different departments and people have diverse reasons for needing assets. Besides, needs are different even if the assets are the same. Therefore, it is essential to begin building an IA strategy for DAM by conducting direct user research to understand how people work with assets and describe them. This first step can help in making the labels and terms for the folders and metadata relatable, understandable, learnable, and intuitive.
The next step would be to identify the folder hierarchy and the items that will make more sense for a taxonomy. The folder hierarchy can be organized into types of assets, departments, campaigns, or a combination of these to give people who browse a DAM a sense of place and order.
The taxonomy, which includes anything from stock keeping units to color-codes, department names, and model names, to status indicators, facilitates browsing and searching. Along with a taxonomy, well-defined governance is critical to the IA strategy for DAM as it helps train the system and reinforces brand standards.
In sum, employing a good IA strategy for DAM can be instrumental in helping enterprises improve speed to market, reduce overhead, and eliminate duplicate assets.
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