Today, content marketing is essential in promoting any enterprise. Consequently, most enterprises have large repositories of content having little or no form of classification. Content marketing taxonomy relates to creating a classification that would simplify the process of accessing the content in these repositories and optimizing its value.
Creating a content marketing taxonomy means classifying each piece of content by attaching titles, categories, tags, and keywords to make it findable. The benefits of having a content marketing taxonomy, however, goes way beyond making content easier to locate. A content marketing taxonomy can enable a content marketer to identify whether the content is aligned to organizational goals, identify gaps, and strategically plan for the next phase of content creation. Equally, the taxonomy helps in identifying content that needs to be revamped and reorganized so that it can be re-launched to capture a new audience and regain the interest of the existing clients.
While setting up a content marketing taxonomy it is important to have the whole team on board because a classification system works only when it is comprehensive and used by everyone. A majority of content marketing taxonomy systems work via a system of titles, categories, and tags. By examining the existing content, a list of commonly used categories, tags, and keywords, which can be used as a starting point for the classification system, can be generated.
Subsequently, the taxonomy can be applied to the existing content. It will give a good idea of how the classification system works, whether it needs to be tweaked, and on the strengths and weaknesses of the content. Having such a thorough oversight over the content will help align the output closely with the marketing strategy. It will also make it easier to commission work that aligns with the aims and objectives of the business. Furthermore, regular check-ins after the taxonomy is developed to ensure that it is being used in the right manner; the tagging system stays relevant, and the teething problems are overcome.
The benefits of having a content marketing taxonomy far outweigh the effort put into developing and implementing it. Consequently, creating and maintaining a successful taxonomy should be an integral part of content development, optimization, and marketing processes. Significantly, building and implementing a content marketing taxonomy can reduce the time spent administering content across channels.
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