Maximising spend and achieving effective marketing requires implementing an integrated strategy that utilises a variety of marketing tactics. Publicity is a key tactic in this arsenal, but to be effective must be considered as a part of the overall plan. Too often publicity is implemented as an isolated tactic that fails to fulfil the overall journal objectives or expectations of the society/author/editor. This course will use a variety of methods, including case studies and practical workshops to examine how publicity and media management can help achieve your key journal marketing objectives. It will provide background information on the media, how it works and the different audiences media can be aimed at. We will examine what actually works and what doesn't, whilst reviewing some of the common mistakes and misconceptions.
Event Date:25 October, 2011
Event Location: Array
Event Website: Array
