Business systems are full of unstructured data. Users produce content without any metadata to search and categorize by, creating an unusable library of files. Therefore, the struggle in managing content within a digital asset management system (DAM) is as complex as the digital workflows underpinning the effort. According to John Horodyski, an executive with Optimity Advisors, an intelligent and robust metadata model, and data dictionary can solve this problem. Besides providing a reference for work and a place for users to search, the metadata model will have a beneficial impact on DAM.
Metadata development helps effectively manage and exploit organizational knowledge. A successful content-related strategy — for data, digital assets or text — requires the implementation of a holistic metadata schema supported by technology, people and process. Metadata is valuable because it brings systematic organization to ingesting, discovering, sharing, and distributing assets critical to business operations. Significantly, sorting belongings by category better clarifies the needs, which is why metadata is such an important part in the DAM.
When content is viewed as an asset connecting organizations to people, process, and technology, then DAM is the right thing for both the content and the organization. In this context, DAMs are indispensable because they accelerate the conversation between a business and a consumer. However, to aid content discovery in DAM, an effective layer of content curation with metadata description is needed for managing content for specific use and distribution. Furthermore, content needs to be identified and discovered to be consumed. Therefore, the practice of that descriptive curation is best applied with metadata.
In sum, leveraging meaningful metadata provides organizations with the best chance for a return on investment on the assets created by it. In addition, it becomes an essential line of defense against lost opportunities. Therefore, when it comes to assets in DAM and metadata, more is less, and accuracy in search is everything.
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