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Deloitte released the second edition of State of AI in the Enterprise towards the end of 2018. One of the three core findings in the report is “Early Adopters are ramping up their AI investments, launching more initiative, and getting positive returns”. According to Sean Coleman, CTO, and Chief Customer Officer of BA Insight, the search industry had a significant role in Deloitte arriving at this conclusion.

The search industry has always been one of the first to embrace innovative technologies and solutions. It was also one of the first to adopt cognitive technologies. Leaders in the industry have pursued multiple opportunities to integrate and invest in this area. Subsequently, the search industry has been early adopters of machine learning (ML), natural language processing (NLP), and computer vision to enhance search. Accordingly, it is not surprising that Deloitte concludes that early adopters of AI have been demonstrating these techniques effectively.

The search industry has been adopting cognitive technologies to improve the search experience. For instance, ML is being used to drive the recommended content based on search usage patterns and user behavior. In addition, ML is used by the search industry to build metadata taxonomies faster than ever before. NLP is used in the search industry for allowing users to interact with search systems in natural language. Additionally, NLP is used to analyze documents and unlock key information by employing natural language. Furthermore, the computer vision system has been leveraged by the search industry to gain a high-level understanding of digital images and videos.

In sum, it is clear the search industry has been an exemplar when it comes to adopting and leveraging cognitive technologies. Hence, the industry had been instrumental in leading Deloitte to conclude that early adopters are ramping up their investments and using it to gain positive outcomes.

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