Identifying enterprise keywords that correctly represent a business's content is part of creating an organizational taxonomy. This taxonomy would be a step in remedying enterprise search issues. It could also support content management systems, processes, workflows, and business intelligence platforms and ensures information workers can access the right information at the right time to do their jobs efficiently.
There can be numerous ways to both tag and search for items. However, if the content creators didn't tag files with the same keywords, a user or process that consumes this information is unlikely to get good search results. In this type of situation, taxonomies and folksonomies can act as enablers of enterprise search.
Taxonomies are formal business classification, while Folksonomies, are less formal, are important because they reflect how people communicate and think. Folksonomies most often become apparent from indexing results for enterprise search and content tagging features that allow hashtags.
For instance, blog posts use hashtags for categorization and trends. Entire blogs or single posts may use the enterprise taxonomy, but the folksonomy created will surface in heat maps. These heat maps represent how people use specific keywords and their relevance graphically. This evaluation can determine if an organization should add keywords to the formal taxonomy. Businesses should also include keywords from the formal taxonomy as hashtag values in the folksonomy.
Both taxonomies and folksonomies are essential. The key is that businesses should use them correctly, thereby augment their content management efforts. When organizations clearly define taxonomies and folksonomies, the convergence of the two can provide essential insights. Training end-users on the importance of both and when it is best to use each is key to enhancing enterprise search.
It is crucial to keep in mind that a solid enterprise search strategy has multiple entry points to initiate a search. Hence, in situations where the underlying systems use different keyword values, businesses should map values to one common keyword.
Inconsistent search results harm user confidence. As people continue to work from home, enabling employees to find documents and other information within content management systems using enterprise search functions is essential. Reaching that goal is attainable, and businesses can achieve it in an iterative fashion involving end-users.
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