Media and entertainment companies need to take stock of how they are leveraging content because it is critical to financial success. They have to look beyond serving the right content in the right format through the right channels to the right people and focus on moving all of it quickly through the digital supply chain.
Therefore, media and entertainment companies need to change their approach to content: they need smart content in smart systems.
Uri Kogan, Vice-President, Product Marketing, Nuxeo, in this article describes what it means for content to know itself. He outlines the principles to consider while building a smart system for content to operate in, including cloud, AI, and smart storage. In addition, Uri identifies considerations for how to transition from legacy infrastructure to a smart system that leverages a system of systems approach, as well as how this approach can offer better monetization and growth for media and entertainment companies.
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