Elsevier, a global leader in evidence-based clinical practice content, research publishing, and information analytics, has launched a new feature aimed at improving medical literature by introducing videos to official journal publications. Enhanced Publications is the latest tool in Elsevier’s portfolio aimed at bettering the clinician experience. It is fully peer-reviewed, indexed content and will allow physicians to access the wealth of information in select high-profile medical journals through sponsored video content.
Elsevier-sourced videos featuring everything from lectures to roundtable discussions, to clinician-patient interactions, will be showcased alongside medical articles to maximize the educational impact of journals and immerse readers in the content. The goal is to accelerate the discovery and learning experience through visually compelling content. In addition to videos, Enhanced Publications provides cutting-edge experience with superior search functionality.
Elsevier decided to form Enhanced Publications after a June 2021 study it conducted of nearly 1800 physicians around the world. Doctors were surveyed on how they were using online resources and social media. The top factors affecting their choice of learning platform or resource were credibility, up-to-date information or research, and ease of search navigation. The study showed that close to 85% of physicians preferred online medical journals as their source of information. The most popular content types were treatment guidelines and medical journal articles (89% each), followed by online Continuing Medical Education (72%), and clinical trial information (66%).
The study shows physicians’ growing desire for multimedia content. The poll showed that YouTube is a growing source of information, with webcasts, webinars, and podcasts increasing in popularity.
Enhanced Publications delivers on addressing the demand for more interactive medical material while drawing on Elsevier journals’ established reputation and credibility as a source of medical literature.
The first Elsevier Enhanced Publication with The American Journal of Cardiology was recently published; Early Diagnosis and Appropriate Treatment of Atrial Fibrillation. The digital publication, a first in the cardiovascular space, brought together four experts in the area of cardiology and electrophysiology to discuss the importance of early diagnosis and appropriate rhythm control therapy of atrial fibrillation. The publication was supported by Sanofi.
Enhanced Publications offers a balance of text and video with the ability to target specific audiences. Videos are integrated with text in three different formats or combinations -- full-length articles accompanied by video, videos with a collection of abstracts, or videos with short summary statements. In connection with Elsevier’s ScienceDirect, the platform offers the highest visibility and impact for material available in the industry. ScienceDirect was recently named the most accessible and inclusive discovery platform in the industry and classified as the most accessible homepage in the world by the WebAIM 2023 Wave for the top one million global homepages.
Click here to read the original press release.
