Maximising spend and achieving effective marketing requires the implementation of an integrated strategy that uses a variety of marketing tactics. Publicity is a key tactic in this arsenal, but to be effective it must be considered as a part of the overall plan. Too often publicity is implemented as an isolated method that fails to fulfil the overall journal objectives or expectations of the society/author/editor. This workshop will show you how to use this key tactic effectively and ensure the success of your marketing efforts. (Full Day)
Event Date: November 20, 2013
Event Location: Array
Event Website: Array
