This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles - from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models. A case study will be circulated to delegates ahead of the course and will be used to scenario plan throughout the day. (Full Day)
Event Date: September 18, 2013
Event Location: Array
Event Website: Array
