Overview: One day course:
This course considers ways in which to develop and manage a commercially successful book list and academic journal launch programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice and relevant tips and techniques to commission successful content and titles - from market scanning through to proposal management and eventual publication. It also considers appropriate financial forecasting models.
Event Date: May 10, 2012
Event Location: Array
Event Website: Array
