Scholarly publishing is becoming more complicated and things are changing at an unprecedented rate. In order to keep ahead of, or at least up with, the curve, many publishers are turning to customer data and data about content to provide business intelligence and support decision making. So what does a data driven publishing organisation look like and why should you be one? This seminar will provide detailed information and case studies on how to apply data about users, subscribers, authors and institutions to drive decisions. Key insights will cover using data to inform what to publish, product development, user experience, sales and marketing, audience outreach and more. This is also the opportunity to find out and learn from what other companies and vendors are doing outside scholarly publishing.
Event Date: April 20, 2017
Event Location: Array
Event Website: Array
