Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.
Event Date: June 20, 2018
Event Location: Prince Philip House, 3 Carlton House Terrace, London, UK
Event Website: http://www.alpsp.org/Training/Understanding-Copyright/40225
