An essential introduction to the changing and challenging role of promoting journals in the present market, reflecting the sector’s increased emphasis on author and society relationships and on ‘input marketing’ - encouraging high quality and therefore marketable content. Delegates will discuss a variety of promotional channels and put their decision-making to the test by working on a case study. Understand how the marketing mix works most effectively in journals marketing; review and discuss hot topics affecting journals publishing and marketing today; understand the benefits of a good marketing plan, both for sound decision-making and personal time management; develop confidence in working more proactively with in-house and external editors; and apply all you’ve learned in a practical planning case study exercise with other participants.
Event Date: April 5, 2017
Event Location: Array
Event Website: Array
