Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The course uses a variety of methods including case studies and workshops to provide an interactive learning experience. (Full Day)
Event Date: July 9, 2013
Event Location: Array
Event Website: Array
