The effective use of personal data for the purpose of communicating with customers lies at the heart of successful marketing strategies employed by publishers in the digital and global economy. However, compliance with the law in relation to personal data can feel like a minefield. With new tougher data protection laws in force next year, and the introduction of monetary penalties for breaches of legislation, it is essential that all marketeers have a fundamental understanding of personal data compliance. This course will provide a primer to the key considerations of how to use personal data lawfully in all marketing activities by giving an overview of the existing data protection laws, and explain what publishers can be doing now to ready themselves for the legal changes coming in early 2018.
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