Rights management is an underappreciated part of publishing, yet it provides a key framework for revenue generation. Effective rights management can help a business identify areas for product development and sales growth, as well as enhance a business when it comes to an exit strategy or mergers and acquisitions. The speakers will provide an overview of how to think more strategically about rights management, and practical tips to take away and implement. They will also consider the importance of copyright to rights acquisition, and suggest ways to streamline processes for acquisition of third party material.
15:00-16:00 GMT (London); 16:00-17:00 Europe (CEST)
Event Date: January 23, 2017
Event Location: Array
Event Website: Array