The journals market is becoming more competitive. New business models are being introduced and technology is creating new marketing opportunities and challenges. It's hard to stay on top of all the changes and to know how best to apply marketing theory in this dynamic environment. This course meets these challenges and offers delegates a hands-on experience in the form of an interactive workshop. The course will use a variety of methods, including case studies, to examine some of the hot topics (such as Open Access) in the marketplace and review how to apply marketing techniques to generate sales and submissions.
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