ALPSP one day seminar: Understanding your customers is vital to developing your business. Publishers have many different customers – authors, libraries and end-users; particularly in an electronic environment, all interactions with customers provide potentially valuable information. This information has to be obtained with care, to avoid irritating customers; it is an enormously useful resource and can help publishers of all sizes to identify under-exploited or even completely new opportunities. The seminar will be of value not only to marketing staff, but also to those in both editorial and customer service roles.
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