This interactive one-day workshop will explore ways in which library professionals can better promote their resources. The seminar will examine how best practices in marketing can be applied to a library situation. Conducted by Zuzana Helinsky, an independent marketing consultant and frequent speaker on the topic at library conferences, the seminar will include presentations, small group exercises, case studies, lunch and refreshments. The event is sponsored by CSA and Cranfield University. Places are strictly limited and are available on a first come first served basis.
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