Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course aims to help you identify how to integrate social media into the marketing communications, and wider promotional plans of your organization regardless of budget or size of publisher, from setting measurable objectives, to practical tips on what works – and what doesn’t - for different platforms. (full day)
Event Location: Array
Event Website: Array
