The practicalities of dealing with unfamiliar markets can be daunting for smaller publishers and learned societies with limited resources - and thus a real challenge. For those who take the initiative, however, the benefits of working in such a diverse and demanding region as East Europe are proportionately great. During this meeting, representatives from smaller and larger publishers will give an insight into how to increase your global reach in the region, including how to source agents and local reps if This meeting will be of particular interest to management in small and medium size publishers, as well as their specialist sales and marketing staff. It will also appeal to those responsible for the editorial content of journals and books.
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