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Managing Content in a Post-Search World
As the world grows disillusioned with Google, many people are asking "what''s the future of search engines?" This is like asking in the 1970s, "what''s the future of records?". Digital music and iTunes made that question irrelevant. We're seeing a similar shift in the world of content. A new generation of content applications is changing the way people think about content and publishing, going far beyond what search engines do today. For example, what if you could find not just books, but paragraphs, sections and figures; then assemble the parts in any order, preview it and publish it to the web, PDF or mobile device, or even print 100 copies as a new book? Join us for an informative online seminar that will detail how the melding of XML, XQuery and full-text makes content applications possible, and how some of the world''s biggest publishers are using these technologies today. What you will learn: - What is a content application and what do you need to build one? - How content applications will revolutionize publishing, much like iTunes revolutionized the music industry. - How Web 2.0 will make everyone a contributor, a reviewer, and (implicitly) a recommender.
