The IFLA Section on Management and Marketing in collaboration with academic publisher Emerald Group Publishing, UK, has announced the winners of the 9th IFLA International Marketing Award for 2011.
The German National Library of Medicine, Cologne, Germany, was awarded the first place for its campaign 'Pilots take off - and land (as you like it.)' The campaign focuses on ZB MED search portals MEDPILOT and GREENPILOT, and follows the principle that online products must be marketed online for optimal impact and success. The basic premise relies upon target group specific communications to the search portals' 'digital residents'. The first-place winner receives airfare, lodging, and registration for the 2011 IFLA General Conference and Council to be held this year in San Juan, Puerto Rico, and a cash award of $1,000 to further the marketing efforts of the library.
Edmonton Public Library (EPL), Edmonton, Canada, was named second for the project 'Rebranding the Edmonton Public Library - from research to implementation to results.' In the fall of 2009 the Edmonton Public Library (EPL) started an ambitious project to dramatically change the perception and image of its library system, culminating with the launch of EPL's new brand in 2010. The new brand provides a fun, fresh and creative base from which to engage library stakeholders.
Third place was awarded to the Georgia Institute of Technology Library, Atlanta, Georgia, USA, for the project and radio broadcast 'Lost in the Stacks.' This is claimed to be the world's first and only research library rock n' roll radio show and airs on WREK 91.1 FM (and streams worldwide) on http://wrek.org every Friday at noon from Georgia Tech's campus.
To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.
