WebMD has announced that accomplished journalist and senior digital content executive Leah Gentry has joined the organisation as Group Vice President, Content.
Gentry joins WebMD with rich experience in digital strategy and audience engagement. Her career spans Fortune 50 companies and startups across media, communications technology, and publishing, including positions at the Los Angeles Times, the New York Times Company, and USAA.
Gentry's appointment comes as WebMD continues its transformation from health information website to health information platform by forging deeper connections with consumers. Gentry will lead content strategy development and many aspects of the WebMD editorial teams.
Gentry will report to WebMD SVP of Operations Beth Buehler while also working closely with WebMD SVP of Consumer Services Steve Peraino and WebMD CEO Bob Brisco.
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