Accucoms, a Netherlands-based provider of sales and marketing services to scholarly and society publishers, has announced the development of a gap analysis tool. The new tool seeks to help publishers identify gaps in their market penetration and provide a target list of prospective customers to use for direct marketing and sales activities.
The tool includes comprehensive information on the subject focus of institutions worldwide, as well as market segmentation data such as type of organisation (e.g. academic, corporate, government, hospital). This information is becoming increasingly important as publishers implement much more targeted sales and marketing campaigns.
The gap analysis tool helps publisher using Accucoms' suite of direct marketing and sales representations services gain competitive advantage as it identifies potential subscribers in under represented geographic regions. It contains profiles of tens of thousands of institutions around the world and can be cross-referenced with the publisher's existing subscription list to identify key prospects and help evaluate market share.
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