Accucoms, a Netherlands-based provider of sales and marketing services to scholarly and society publishers, has announced that it closed the first quarter of 2010 with an increase in demand for its marketing and sales services. The announcement was made at the ongoing UKSG 33rd Annual Conference and Exhibition.
Since the start of the year, Accucoms has commenced new initiatives with the Royal College of Psychiatrists, the American Institute of Physics, ADIS, the Radiological Society of North America, the American Nuclear Society, the Canadian Medical Association, Journal of Neurosurgery Publishing Group, the Geological Society of America, and the American Medical Association. The American Medical Association (AMA), an existing client of Accucoms' telemarketing and Latin American sales representation services, has recently elected to expand the scope of its engagement with Accucoms to include European representation.
According to Accucoms representatives, there are opportunities for publishers despite the challenging economic climate. Institutions are turning to consortia licensing as a way to reduce costs, and this can create opportunities for publishers that have been historically underexposed in the market, they have stated. It can also create opportunities for well-established publishers who are willing to be flexible. While there have been cuts, acquisition budgets have proven more resilient in Europe than in the US.
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