The American Heart Association (AHA) has announced new digital tools to provide members and subscribers advanced access to its journal Circulation through the release of a mobile view website and iPad app.
The optimised mobile view website allows readers to view Circulation on smartphones, including iPhone and Android. The Circulation App for iPad has been developed and distributed by the AHA's publishing partner, Lippincott Williams & Wilkins. It provides full mobile accessibility for all member and individual subscribers of Circulation: Journal of the American Heart Association.
Circulation for the iPad uses optimised digital technology to provide a print-like reading experience. Along with full-text downloads of each weekly issue, the new app offers other enhancements including ability to share articles via email or social media; adjustable text sizing with "pinch and zoom"; engaging multimedia videos, images, and supplements; ability to store or delete downloaded issues; speedy issue-browsing capability via Quick View; quick scrolling through abstract summaries; convenient notification when new issues become available; and links to Circulation online for easy viewing of supplemental materials, such as European Perspectives, and browsing of the Circulation archives.
The launch of Circulation for the iPad and mobile web interface complements a complete makeover of the American Heart Association journal websites - not only Circulation, but also Arteriosclerosis, Thrombosis, and Vascular Biology; Circulation Research; Hypertension; and Stroke. Published on the HighWire Press platform, the updated AHA journal websites offer a variety of web 2.0 applications, feeds, widgets, and Web services. Along with advanced search and improved navigation, the new websites offer a number of enhancements for easy and intuitive browsing and reading.
All the AHA journal websites now offer mobile view for iPhone and Droid (iOS and Android OS) devices. Support for other mobile devices, such as the Blackberry and other smartphones, will be added in future releases.
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