The American Institute of Physics (AIP) has announced the appointment of Adriana Acosta as chief marketing and sales officer (CMSO) for its publishing division. Acosta will join AIP Publishing's leadership team to further strengthen the Institute's position as an innovative global leader in science, technology, and math (STM) publishing.
Acosta comes to AIP from the Economist Intelligence Unit, where she directed the sales operation for the Americas. Prior to that, Acosta held various leadership positions with Elsevier, where she developed cohesive sales and marketing strategies for a host of products valued by the scholarly publishing community. Deep international business experience, great customer knowledge, and clear appreciation of the publishing industry make Acosta an ideal match for AIP's publishing programme.
As CMSO, Acosta will carry out AIP Publishing's commercial strategy worldwide and develop effective channel strategies for each market segment and product type.
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