Online books retailer Amazon.com, Inc., US, has announced the launch of the Kindle Owners' Lending Library. With an annual Amazon Prime membership, Kindle owners can now choose from thousands of books to borrow for free as frequently as a book a month, with no due dates. According to Amazon, no other e-reader or ebookstore offers such a service. Millions of Prime members reportedly enjoy free two-day shipping, unlimited streaming of nearly 13,000 movies and TV shows, and now thousands of books to borrow for free with a Kindle.
The Kindle Owners' Lending Library is said to offer access to a wide array of categories and genres in fiction and non-fiction. As with any other Kindle book, user notes, highlights and bookmarks in borrowed books will be saved, so to have them later if they purchase or re-borrow the book. Books are borrowed from a Kindle device, and customers can have one book out at a time. When customers want to borrow a new book, any borrowed book can easily be returned right from their device.
Titles in the Kindle Owners' Lending Library come from a range of publishers under a variety of terms. For the vast majority of titles, Amazon has reached an agreement with publishers to include titles for a fixed fee. In some cases, Amazon is purchasing a title each time it is borrowed by a reader under standard wholesale terms as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents.
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