Electronic content delivery solutions provider Impelsys, US, has announced that the American Academy of Pediatrics (AAP) has solidified its e-book strategy with iPublishCentral, an electronic content delivery solution used by over 350 publishers worldwide. AAP is a leading society publisher and professional organisation to 600, 000 pediatricians.
Scheduled for launch in early 2010, AAP will initially offer 35 books from its adolescent health, neonatal, infectious disease and primary care collections online for purchase in digital format with a multi-level offering to both individuals and institutions such as libraries, hospitals and medical schools. iPublishCentral is an easy-to-implement, cost-effective, self-service solution that allows publishers to market, distribute and monetise traditional print content through electronic channels.
AAP collections and individual titles will be available by subscription or by per-book purchase, accessible with a single login. Along with member pediatricians, hospitals, libraries, medical schools and health organisations will also have access to AAP’s digital library. While retaining the look and feel of a print book, these e-Books will have enhanced electronic features including search, bookmarking and user personalisation.
AAP and its member authors will also be able to promote their titles using iPublishWidget, a viral marketing tool that enables both publishers and authors to promote and market books on the Internet and social Web sites such as Facebook. iPublishWidget enhances visibility, sustains interest and enables sales conversions for any title. Leading titles such as The Red Book Atlas, a reference for infectious diseases; Berkowitz Pediatrics, a textbook for primary care; and The Pediatric Nutrition Handbook, a guide for the latest evidence-based guidelines on feeding healthy infants and children, will be available for digital download.
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