The American Library Association (ALA) is now accepting submissions for the 2020 John Cotton Dana Award (JCD). The John Cotton Dana Award is one of the most prestigious awards given to libraries and honors outstanding library public relations. Eight $10,000 awards will be provided by the H.W. Wilson Foundation in 2020. The awards are managed by the Library Leadership and Management Association (LLAMA) division of ALA, and judges are associated with this division. The 2020 John Cotton Dana Awards will be presented to winners at the 2020 ALA Annual awards ceremony sponsored by ALA and EBSCO Information Services (EBSCO).
Libraries of all types and sizes are encouraged to submit entries for a 2020 John Cotton Dana Award. Entries should highlight a strategic communications campaign from the past year. Examples of past campaigns have included rebranding efforts, promotion of archives and special collections, awareness campaigns, community partnerships and special events. Entries may be submitted by any library, Friends group, consulting agency or service provider, unless they are represented on the JCD committee.
Entries for the JCD Award are organised around needs assessment, planning, implementation and evaluation. Entrants are asked to submit documentation to show the scope and effectiveness of their campaign. Examples of these documents may include initial assessments and research, processes for implementation, goals met, creative output, media releases, media coverage and other metrics that establish results.
Applications for the 2020 John Cotton Dana Award are to be submitted electronically and received by March 13, 2020.
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