The American Society of Anesthesiologists (ASA) has announced the release of an iPad app, the first journal app of its kind in the anesthesiology specialty. Anesthesiology for the iPad, developed and distributed by the ASA's publishing partner, Lippincott Williams & Wilkins, a part of Wolters Kluwer Health, provides full mobile accessibility for all member and individual subscribers of Anesthesiology, the top-ranked journal in anesthesiology.
With Anesthesiology for the iPad, ASA members and readers can quickly and conveniently access their journal and interact with its content dynamically-watching videos, interacting with other members, accessing the full journal archive, and more. As early technology adopters, anesthesiologists are an ideal audience for consuming their journal content on mobile devices. In a survey of the ASA membership, about 70 percent reported either owning or planning to purchase an iPad device within 12 months.
Anesthesiology for the iPad uses optimised digital technology to provide a print-like reading experience. Along with full-text downloads of each monthly issue, the new app offers other enhancements including ability to share articles via email or social media; adjustable text sizing with "pinch and zoom"; engaging multimedia videos, images, and supplements; ability to store or delete downloaded issues; speedy issue-browsing capability via Quick View; and quick scrolling through abstract summaries; convenient notification when new issues become available.
Anesthesiology for the iPad app is available free of charge for a limited time on the App Store. The app will be demonstrated at the American Society of Anesthesiologists annual meeting, October 15-19 in Chicago, at the Wolters Kluwer Health, Lippincott Williams & Wilkins stand, and at the ASA Resource Center.
Anesthesiology for the iPad complements the journal website (www.anesthesiology.org). In addition to offering the journal archives, the Anesthesiology website also offers mobile view, which optimises the journal content for viewing on internet-enabled mobile devices. Mobile view has a number of the same features as the desktop version, including search functionality, current table of contents, full-text view, image handling, abstracts, featured articles, and more.
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