The American Society of Hematology (ASH), an organisation concerned with the causes and treatment of blood disorders, has released the Blood journal app for iPhone and iPad. Blood is the official journal of the Society and the most cited peer-reviewed publication in the field.
By downloading the free application, users can access First Edition articles, conduct full-text searches, and view listings of articles by author and date with the in-app browser. The app also allows users to share articles via email and Twitter and download multiple issues on their devices and access them regardless of Internet connectivity, a feature not readily available on many other journal apps.
The launch of the Blood journal app is the latest technical innovation for the journal following recent reader preference research. Results from a 2011 readership survey indicate that nearly 20 percent of journal readers anticipate regularly accessing, searching, and reading professional journal literature on smartphones and tablets by 2015, signalling an opportunity for the journal to further expand its digital footprint.
A version of the Blood journal app for Android devices will soon be available. Blood subscriber or ASH member credentials will be required to continue to access full-text articles using the app after 90 days. Abstracts will remain free to all users.
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