Nonprofit publisher Annual Reviews, US, has announced the launch of a new mobile platform for its 40 top-ranked journals. The Annual Reviews Mobile website, optimised for mobile usage across popular mobile devices, is accompanied by an app that pairs individual devices with institutional subscriptions to support flexible working without adversely impacting institutions' COUNTER statistics.
For the first time, users can take advantage of their institution's subscription and access full-text articles using a mobile device, both on and off campus. This innovative approach allows Annual Reviews to strengthen its service to and relationship with end users, while reinforcing the importance of its librarian partners.
The Annual Reviews Mobile website provides researchers with a personalised browsing, searching, and reading experience that restructures content into individual elements to better support easy, productive mobile use. The Annual Reviews Mobile app, separately available for iPhone / iPod Touch and Android, enables users to undertake a one-time pairing process that associates their device with their institution's subscriptions and thereafter provides seamless authentication to the mobile website. This reinforces the role of the library in information provision, maximises the usage and value of institutional licenses, and avoids adding to the librarian's workload by allowing this value to be represented in existing statistics reports.
The Annual Reviews Mobile platform is powered by Atypon Literatum. Features include browsing of journals, issues, and abstracts; searching by keyword, author, and title; and access to full text, references, images, and related links via personal or institutional subscription.
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