Magazine industry experts have reportedly been warned that while Apple's tablet computer, iPad, may offer several publishing opportunities, these are likely to come with strings attached.
According to Juan Senor of the Innovation International Media Consulting Group, the arrival of the iPad and other tablets in development is projected to help publishers who have concentrated on content and refreshing their product. Speaking at the PPA Annual Conference, Senor warned that Apple is going to keep pricing control and publishing data. Further, he noted that publishers must beware and should join forces to negotiate strongly with Apple.
Speaking on another panel, Tim Brooks, Guardian News & Media managing director, said that it was difficult for an individual publisher to get the attention of Apple, which was executing a clear strategy with great skill. According to Brooks, that plan does not include ceding control of its shop or downloadable apps market to publishers.
The iPad went on sale in the US on April 3, 2010, and is expected to launch in the UK in late May. The product’s international launch has been delayed until May 10, citing strong demand for the device in the US.
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