ARL's full-day, in-person workshop on Google Analytics to be held in San Francisco on June 25, 2015, continues to be open for registration. The workshop is offered by the ARL Statistics and Measurement Program in partnership with LunaMetrics, a Google Analytics Certified Partner. Google Analytics is a tool that can help identify where website visitors are coming from and how they interact with web pages. Libraries can use this knowledge to improve their websites and overall user experience.
This workshop will focus on topics such as Web Analytics Basics—what can we measure?; Google Analytics Overview—how it works, implementation and configuration issues, data quality, and privacy; Google Analytics 101—tour of reports, metrics definitions, features, and functions; Advanced Analysis—custom reports, advanced segments, site search reporting, content grouping, event tracking, and e-commerce tracking; Key Metrics for Actionable Insights—library websites, digital libraries, OPACs; and Critical Google Analytics Configuration Steps—goal tracking, site search, campaign links, filters, and profiles.
Instructor Jonathan Weber is a web analyst at LunaMetrics, a Pittsburgh Internet consulting firm. LunaMetrics works to increase traffic to websites and convert more of that traffic into business. They have a strong emphasis on website testing and web analytics and are a Google Analytics Certified Partner. Jonathan works on configuring Google Analytics and analyzing websites for insights.
Interested parties may visit https://arl.formstack.com/forms/google_analytics_workshop to register online.
