Integrated content management and advertising systems provider Atex, UK, has announced that it has been positioned in the Gartner 2010 Magic Quadrant for Web Content Management report.
To be considered for the Magic Quadrant, companies had to satisfy a strict list of qualification criteria, which included annual Web CMS revenues greater than $10 million and customer references with more than 50 contributing authors and 500,000 average monthly page views. In selecting vendors for inclusion in the Magic Quadrant, Gartner chose systems on the basis of three sets of capabilities - usability, interoperability and consumability. Of the 17 companies selected, the Atex Polopoly system was singled out for its potential to optimise and monetise advertising as part of the total Web content management experience.
In 2009, Atex digital revenues represented 56 percent of its new business, reflecting the transformation taking place within the media industry as it moves from print-centric to Web-based business models. In addition, Atex recently completed successful go-lives of its Polopoly Web CMS system in vertical markets such as online gaming, STM (Scientific, Technical and Medical), broadcast, and corporate environments.
