Edinburgh University Press (EUP) recently relaunched its publication website on Literatum, Atypon's online publishing platform. EUP's 40 journals have been hosted by Atypon since 2008.
The new, fully responsive site was constructed using Page Builder, Literatum's widget-based user experience (UX) design tool that allows publishers to manage their websites' interface and content, and easily create new journals, landing pages, and microsites.
Page Builder's responsive design widgets enforce Atypon's UX 3.0, a set of principles for designing and developing personalized, consumerized websites that actively attract new users and encourage their frequent return.
A special open access (OA) browse tool leverages Literatum's powerful onsite discovery engine. By filtering out all non-OA content from search results, it promotes the use and visibility of OA journals. A new intuitive interface and streamlined navigation reduce the number of clicks needed for readers to reach their desired content.
For the new launch, Atypon worked closely with EUP's design firm to create a site tailored specifically to every mobile device's size, shape, and screen orientation. Atypon's in-house team also offers end-to-end website design and development services.
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