Software vendor Autonomy, UK, has reportedly introduced a new search technology intended for smartphones and tablet computers. The technology embeds images and videos directly on top of the image of a real object on the user's display.
Called Aurasma, the software is based on the company's IDOL pattern recogniser, which has been stripped down to run on an iPhone 4. Autonomy embeds moving imagery within the display of images of the real world in a way that is claimed to be visually convincing. The software makes it possible for the phone to identify a database of about a half-million objects. It then uses the iPhone's computing power to correctly insert a video image into the scene captured on the screen of the handset or tablet by its camera.
Autonomy will make Aurasma available as a free application on smartphones next month. The first application will be created by a movie studio that is working on an augmented reality game that accompanies the release of a new movie.
In addition to making the technology available on smartphones and tablets as an application, Autonomy intends to offer a free software module that will allow developers to build their own application. The company already has partnerships with telecommunications companies in Europe, Russia and Latin America. According to Autonomy representatives, the company is negotiating a similar deal in the US.
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