Aviation Week, a division of The McGraw-Hill Companies, has announced the re-launch of its flagship brand, Aviation Week & Space Technology (AW&ST). AW&ST will debut with the July 2, 2012 issue in print and on mobile platforms.
The new AW&ST will reach 30,000 additional decision-makers in the global aviation, aerospace and defense community, with a renewed focus on the inter-relationship of aerospace technology, operations and business. Expanded coverage will include Defense Technology and MRO (Maintenance, Repair and Overhaul) editions each month, serving aerospace and defense industry professionals' growing need for insightful print and digital content that supports their business development in these high-growth sectors.
The AW&ST re-launch is the third in a series of investment and expansion initiatives Aviation Week has announced in 2012 with the common theme of simplifying and integrating content and marketing channels. Last month, Aviation Week announced its investment in an extensive aircraft fleet database and forecasting products containing detailed information on 120,000 aircraft worldwide. Earlier in April, the company announced a new technology platform for Aviation Week's portfolio of digital products and databases and redesign of AviationWeek.com and AWIN user interfaces to simplify and integrate content and accelerate navigation and search capabilities.
