Baker & Taylor, the premier worldwide distributor of digital and print books, has announced the launch of Baker & Taylor Global Publishers Services (GPS) - a new business unit specializing in providing client publishers with international sales and marketing services, an industry leading speed to market supply chain and digital to print services.
The GPS model will offer tailored services to publishers whose content has a strong global audience and who recognise international sales as a strategically critical piece to their overall growth. Through GPS, publishers can reach multiple sales channels, including traditional retail, online retailers, schools, libraries and consumers through e-commerce platforms.
The team is led by Chitra Bopardikar, Vice President & General Manager, who brings over 20 years of global sales experience. In her previous role at PGW and Perseus, Chitra helped build an international sales and client service offering for one of the US publishing industry's largest group of independent publishers.
GPS will collaborate with Baker & Taylor's international wholesale team. In addition, the team includes leading market experts, such as, Michael Abbott (formerly of Random House UK) who will serve as Director of Sales & Marketing, Europe, Middle East & Africa, and Director of New Business Development.
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