The National Federation of Advanced Information Services (NFAIS) has named Barbara Meyers Ford as its new Director, Marketing and Communications. Barbara comes to NFAIS with a long history of contributions to the information community as a staff member, consultant, and active volunteer member. With a diverse background in several key organisational functions Barbara provides additional breadth and scope to NFAIS' headquarters staff.
Barbara's primary responsibilities will include membership development along with marketing strategies and implementation in support of NFAIS educational programming: annual meeting, seminars, virtual workshops, and webinars along with the popular Lunch and Learn series. She will oversee and manage NFAIS Advances as well as the organisation's website and social media, highlighting SEO and SMO respectively.
In addition, Barbara will handle media relations, sponsorships for the Annual Conference and Humanities Roundtable, and serve as liaison to the NFAIS Marketing Committee.
Barbara will devote 3 days/week to NFAIS and can be reached at 443-221-2980, Ext. 103or via email at bmeyersford@nfais.org.
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