Barnes & Noble, Inc, one of the largest book retailers in the US, has announced that with millions of NOOK eReading devices sold, the line has become the company’s biggest bestseller ever in its nearly 40-year history. The new NOOKcolor Reader’s Tablet, introduced just eight weeks before Christmas, is the company’s number one selling gift of the holiday season.
Barnes & Noble also announced that it now sells more digital books than its large and growing physical book business on BN.com, claimed to be the world’s second largest online bookstore. According to the company, demand for the critically acclaimed NOOKcolor remained high following the product’s introduction in late October through the holidays. Sales have continued to exceed the company’s high expectations. In addition to good customer response, NOOKcolor has received high praise and critical acclaim from leading technology and consumer media outlets including being named “Editors’ Choice” and the “Best Android Tablet of The Year.”
The company also experienced robust sales for its line of NOOK 3G and Wi-Fi devices, which feature an E-Ink display and a colour touchscreen for navigation.
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